How to Start Your Own Urgent Care Business

The urgent care industry has undergone a boom in the last several years. The American Academy of Urgent Care Medicine (AAUCM) indicates that since 2008, the number of facilities has increased from 8,000 to 9,300 with 50-100 new clinics opening every year.

We offer guidance and best practices for those interested in launching a successful urgent care business, including selecting a location, the importance of marketing and impactful tactics, staffing, payer contracting, revenue-generating ancillary services and electing software to support specific urgent care patient management, billing and clinical workflows.

Chapter 1 : Selecting an Urgent Care Location

One of the most important decisions one has to make when in planning for opening an urgent care center is its location. There are many potentially great locations, however, also an abundance of bad ones.

The key is to become a well-known center, as familiar as trusted supermarket or big box store brands stores so potential patients will already know where it’s located when they need rapid services without having to search for an alternative option.

Chapter 2 : Building and Maintaining a Patient Base – Urgent Care Marketing

The next important consideration is how to get patients to come into the center and be repeat visitors. The location could be perfect, but it is still extremely important to plan accordingly with marketing. As marketing urgent care centers is becoming progressively more sophisticated and competitive, successful urgent care centers must take it a step further.

Chapter 3 : Staffing Your Urgent Care

The next crucial area is staffing. Be careful not to overstaff and hire a parade of people, especially when initially starting out, as this will be a huge expense. In fact, this will likely be the most expensive aspect of the urgent care center, but there is good news, it is the most controllable expense.

Chapter 4 : Payer Contracting

As it can take four to six months to complete payer contracting and credentialing, sometimes it is necessary to have the physician hired that far in advance to ensure credentialing is completed in time for opening.

Chapter 5 : Ancillary Services to Improve Patient Care and Boost Revenue

There are a host of optional services to take into consideration when starting and growing an urgent care business. Some are optional and some are required to be successful

Chapter 6 : Selecting Technology to Enable Efficient and Effective Front Desk, Billing and Financial Outcomes

There is a limited selection of truly integrated and intuitive PM and EHR systems on the market created for urgent care. Not all systems are created equal.

Lawrence Earl, MD


Lawrence Earl, MD, a physician executive with over 30 years of experience in owning and operating urgent care and occupational medicine centers. Dr. Earl currently works full time as a consultant, working with clients ranging from independent urgent care practices to billion-dollar healthcare organizations on all aspects of urgent care and occupational medicine, from strategy and design, marketing and implementation, and operational optimization. Additionally, Dr. Earl serves as medical director for the National Academy of DOT Medical Examiners, an online training organization to prepare medical examiners for the National Registry of Certified Medical Examiners exam.

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The Video was GREAT. It answered all my questions. The video can be paused, rolled back, and a segment viewed again – Excellent. Well worth it.


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Suanne P.

I  want to thank you for your guidance and support …. You have a wealth of knowledge, and shared it well